Question: Omni-channel retailing involves fulfilling customer orders from either retail stores or a retailers distribution center network. From a consumer perspective, omni-channel retailing is supposed to

Omni-channel retailing involves fulfilling customer orders from either retail stores or a retailers distribution center network. From a consumer perspective, omni-channel retailing is supposed to increase the customer experience and provide faster delivery service.

What challenges do retailers face when trying to implement a fulfillment center in a retail store?

How do supply chain and distribution strategies need to be changed to accommodate delivery of online sales from both types of locations (i.e., stores and distribution centers)?

What are key challenges for retailers operating omni-channel strategies?

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