Question: On a chilly winter day Michael was walking by a kiosk that sold vacation packages to the Bahamas. There were pictures of sunny alies and

On a chilly winter day Michael was walking by a kiosk that sold vacation packages to the Bahamas. There were pictures of sunny alies and beautiful beaches. He imagined himself on those warm and inviting beaches. The next thing he knew, he had purchased a five night cruize ticket to Bahamas for a mid-winter getaway. Which of the following heuristics triggered Michael's decision to buy the ticket? Us v.s. Them Simulation Availability Power Differential

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