On Apple company with specific iPhone product 

 Required to conduct a SWOT and PESTEL analysis, identifying the internal strengths and
weaknesses and external opportunities and threats of the Apple company. The goal of a SWOT analysis is to identify the critical factors that may affect the proposed business concept (or new product or new
services) and then build on the strengths to reduce the weaknesses, exploit opportunities and avoid
potential threats. Students are also expected to identify and describe using segmenting variables, one
target market being served by the nominated client and develop marketing strategies based on the
Marketing Mix (Product, Price, Place and Promotion).  

Also, need to base their marketing report on appropriate theories and other relevant current
market information where possible. Should support their report with the text and a minimum
of FOUR (4) other academically relevant and acceptable sources in each part of the plan. These may
include academic journal articles, research reports and industry analyses, but groups need to be aware
of the validity of sources e.g., an unsupported newspaper article may not be considered valid. 

with good Harvard style reference.