On August 10, 2015, Google announced plans for a new organizational structure that included the creation of a new holding company, Alphabet. First, read/watch the following video and articles to understand the reasons behind the reorganization:

• Larry's Alphabet Letter(Links to an external site.)
• Alphabet, Google's New Parent, Is Born(Links to an external site.)
• Google Mixes a New Name and Big Ideas
• At Google, Breathing Room for New Ideas

Next, answer the following questions:

1. Briefly summarize the organizational changes outlined in Google's announcement.
2. How does the new organizational structure (Alphabet) differ from the old structure along the five elements of organizational design? You are not required to discuss all five elements; focus on those that are most relevant.
3. What benefits does Google (Alphabet) hope to achieve through its reorganization? How do its investors benefit?
4. The new structure also has downsides. For example, why wasNest folded back into Googlein 2018?