The product to be pushed is a new service, taxi-hailing based on Didi Kuaidi. The main aim
Question:
The product to be pushed is a new service, taxi-hailing based on Didi Kuaidi. The main aim of the strategy is to increase the number of app users and increase the market share. This will cause competition with Didi Kuaidi in both the taxi-hailing and chauffeur business. Pros: Improving relationship with taxi drivers and government, Increasing new channels, An increasing number of users. Cons: Difficult to find an agreement, Deteriorate brand image and core value, The government banned the practice of taxi drivers monitoring different taxi-hailing apps)
is good for this problem? (The main challenge for Uber is finding ways to expand its Chinese market share. In China, there is a fast-moving, complex, and rapidly developing market for mobile technology. Furthermore, the Chinese online chauffeur market is much more significant than that of countries such as the United States. Uber faces a wide range of strategic issues while creating a radically different business model. This includes challenging traditional business and regulatory frameworks, generating unprecedented value for its customers, and expanding into an emerging market to compete with local rivals such as Didi Kuaidi and Yidao). Use the case below if needed
Intermediate Accounting
ISBN: 978-0132162302
1st edition
Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella