Question: On Friday, February 8 , 2 0 1 3 , J . C . Penney ( JCP ) CEO Ron Johnson was facing the un
On Friday, February J C Penney JCP CEO Ron Johnson was facing the un enviable task of turning around one of America's oldest and most prominent retailers. The past three years had seen variable financial results for the company Exhibit through Exhibit and the cash balance had gradually declined. According to Johnson, as we execute our ambitious transformation plan, we are pleased with the great strides we made to improve J C Penney's cost structure, technology platforms and the overall customer experience. We have accomplished so much in the last twelve months. We believe the bold actions taken in will materially improve the Com pany's longterm growth and profitability."
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