Question: On January 2 9 , 2 0 1 8 , Keurig Green Mountain, a leading manufacturer of single serve coffee, announced its acquisition of Dr

On January

29, 2018,

Keurig Green Mountain, a leading manufacturer of single serve coffee, announced its acquisition of Dr Pepper Snapple Group, a leading manufacturer and distributor of bottled flavored beverages. How would you classify this acquisitiion?

backward integration

horizontal

forward integration

diversifying

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