Question: On January 3 1 , 1 9 9 0 , the first McDonald's opened in Moscow, capital of the then Soviet Union. Economists often described

On January

31, 1990,

the first McDonald's opened in Moscow, capital of the then Soviet Union. Economists often described the Soviet Union as a "permanent shortage economy", where the government kept prices permanently low in order to appear "fair". An American journalist on the scene reported the customers seemed most amazed at the "simple sight of polite shop workers

. . .

in this nation of commercial boorishness."

.

Why were most Soviet shop workers "boorish" while the McDonald's workers in Moscow were "polite"? knew they could sell everything they had in stock regardless of their customer service.

Furthermore, there was no reward for good service in

On January 3 1 , 1 9 9 0 , the first McDonald's

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