On Monday morning, the buyer for the mens casual collection department is reviewing their selling reports for
Question:
On Monday morning, the buyer for the men’s casual collection department is reviewing their selling reports for the seasonal coordinate groups. Here is a recap of the report the buyer generated from their retail reporting system, which details the units sold in the previous week, units sold two weeks ago, the week to week unit sales build, the average retail price for the collections, the weeks of supply, and sell-through percentage.
You are preparing for your weekly sales recap meeting with your merchandise manager and need to formulate a markdown strategy for the merchandise that you own too much of for this week’s point-of-sale markdowns. Based on the selling recap, calculate the analytical criteria for you to formulate your strategy.
Selling Recap
Men’s Casual Collection Sportswear
Summer
Selling report as of week 4 June
| Group Name | In Store | Outdate | Collection Price Range | Average Regular Retail | Units Sold Week 3 June | ST % | Units OH Sunday Week | Units Sold Week 2 June | Build | WOS | STD Units Sold | STD ST% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Summer Collections | ||||||||||||
| Tropical Jungle | May | Labor Day weekend | $59.00–$120.00 | $89.50 | 360 | 7450 | 450 | 3900 | 34.4% | |||
| Modern Graphics | May | Labor Day weekend | $69.00–$129.00 | $99.00 | 510 | 7020 | 710 | 4280 | 37.9% | |||
| Vacation Getaway | June | mid-September | $39.00–$99.00 | $69.00 | 650 | 5190 | 590 | 3050 | 37.0% | |||
| Beach Life | June | mid-September | $34.00–$89.00 | $61.50 | 720 | 10860 | 664 | 2755 | 20.2% | |||
| Summer Transition | July | end September | $49.00–$99.00 | $74.00 | 200 | 4800 | 0 | 0.0% | ||||
Calculate the sell-through percentage, weeks of supply, and week-to-week build.
Based on the outdate set by the buyer, which collection(s) should receive a POS markdown this week and why?
What would the suggested POS promotion be?
Project the expected sales in dollars and units for the collections that will be marked down and the markdown dollars that the sales will amount to.
If your planned markdown dollars for the week are $40,000, do you expect to be over or under the plan?
Are there any collections that should be reordered by the buyer?
Expert Answer:
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