Question: On positioning maps, which elements are based on the preference data? 1) On positioning maps, which two elements are based on the perceptual data? Part

On positioning maps, which elements are based on the preference data? 1) On positioning maps, which two elements are based on the perceptual data? Part II. Short-answer questions (16 points total). In the spaces below, please give BRIEF answers to each of the following: a) What does it mean to make a decision by the seat of your pants"? (4 points) b) What is marketing engineering" and what is it used for? (4 points) c) How is marketing engineering different from "regular" marketing? Give an example that compares "regular" marketing and marketing engineering." (8 points)

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