On September $12,2011,$ at Utah State University in Logan, Utah, a group of people lifted one side of a burning BMW car high enough to allow a construction worker to pull to safety a $21-$year$-$old motorcyclist who had crashed into the car and slid underneath it$.$ A university media production specialist happened to be in the right place at the right time and captured the dramatic rescue. He knew he had something special. He posted the video on YouTube where it had more than $42,000$ views within $24$ hours. He was contacted by numerous media outlets to buy the rights to his video.

Which statement best explains how measuring market responses, including responses to this example, has changed over the years?