On successfully completing this module, students should be able to:

1. Construct a strategic marketing communications plan that utilized basic theories and concepts such as: consumer buying behavior process, communications process)
2. Measure the effectiveness of marketing communications strategy, with the utility of case studies for international and multinational organization such as google, oral b, Gillet and apple.

Marketing Communication Assignment Based on your analysis and understanding of relevant theory, develop a marketing communication strategy for H&M in outlets in Brunei. You must then clearly demonstrate how you would communicate this to the target market. Create a communication plan based on: Key Messages:

• Fashionable and Affordable: "Look good, feel great without breaking the bank."
• Sustainability Commitment: "Fashion with a conscience - We care about the environment."
• Inclusivity: "Fashion for everyone, whatever your size or style."

Consumer Buying Process:

• Need Recognition: Through advertising that highlights new trends or sustainable practices.
• Information Search: Create engaging social media content and website resources, enabling customers to learn about the latest offerings.
• Evaluation of Alternatives: Provide comparative advantages in price and sustainability claims.
• Purchase Decision: Ensure promotions and easy store accessibility lead to simplified purchasing decisions. just focus on this communication plan