Question: On Tim Horton. Develop an internal organization chart and specify whether you are going to use a centralized or decentralized system and whether you will

On Tim Horton.

Develop an internal organization chart and specify whether you are going to use a centralized or decentralized system and whether you will use an in-house agency or hire an outside agency.

A. If you decide to hire an outside agency you should specify what type of criteria you will use for selecting an agency.

B. Do you plan on using a full-service agency or a creative boutique?

C. What type of agency compensation system do you plan to use and why?

D. How will you evaluate the performance of the agency?

Attention should also be given as to whether you will be using any specialized marketing communication services such as direct-response agencies, sales promotion agencies and public relations firms.

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