Once a consumer has used a deal$-$a$-$day site, how are learning choice tactics likely to affect their subsequent decisions?

In what way might deal sites affect the zone of acceptance for a product or category? What are the implications for marketers?

What role do you think variety$-$seeking plays in a consumer$$s decision to use deal$-$a$-$day sites?

Is it reasonable for a marketer to expect that a consumer who is loyal to a different brand would switch to its brand after trying a deeply discounted offer on a deal site? Explain your answer.