Once marketers have fixed the competitive frame of reference for positioning by defining the customer target market and nature of the$$ competition, what should they consider$$ next?

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Part $1$

A$.$

$$Points$-$of$-$difference

B$.$

The specific market

C$.$

Whether the product is in a consumer or$$ business$-$to$-$business market

D$.$

Whether the product or sets of products have unique qualities

E$.$

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