Ondraya store Case study

Ondraya Store in Calgary 1 The idea and the market opportunity: Max 1/2 page. 2 Environmental Analysis: Max 1 page. Industry analysis Competitive analysis Market trends Economic analysis, demographics Customer purchase patterns Any political, regulatory, environmental factors affecting the business 4 SWOT Analysis: Max 1 page: Target market size and segmentation: Max 1 page Calculate target market size Define which market segment Ondraya will operate in Define target customers (incomes, high end or low end, fashion conscious or not, male, female....) Competitive advantage factors for Ondraya Marketing Objectives: Max 1/2 page Objective like (eg, be the best high-end womenswear company, or offer variety to consumers in the form of medium quality clothes, etc) Ondraya's sales, market share targets in 2021 2022, 2023 (3 years). Marketing Strategy: Max 3-4 pages. Ondraya will be achieving its objectives by ... (describe what will you do to achieve your marketing objectives, utilize competitive advantage). b Product List and describe the range of products to be offered c Pricing What level of prices (high, low, competitive etc) will be offered d Promotion How you will promote the store e Place Where will the store be opened 7 Sales Forecast Year 1 Year 2 Year 3 Sales Revenue Put in the forecasted numbers in $