One approach that we discussed at length in class is the STP approach. This approach provides specific details and steps for the processes a firm can use to be successful. As such, please answer the following questions:

1. Please describe the STP approach, being specific and providing a complete answer.
2. Now, imagine that you are a member of a marketing firm which has been tasked with applying the STP approach to creating a successful advertising campaign for a new fast food restaurant that specializes in English style fish and chips. Using the STP process, please provide a detailed plan for the application of the STP approach to help the new fast food restaurant be successful.
3. The answer should be at least 500 words long, and, should be in your own words, citing specific examples, and using your own work and words.