Question: One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points of parity

One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points of parity and points of difference are
directly proportional
never correlated
always correlated
inversely related
positively correlated
 One common difficulty in creating a strong, competitive brand positioning is

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