Question: One consumer research exercise asks consumers to say the first things that occur to them when they hear a brand name. For example, for the

One consumer research exercise asks consumers to say the first things that occur to them when they hear a brand name. For example, for the brand "Coca

-

Cola," someone might respond, "Red and white cans, sweet, carbonated." These are examples of brand

loyalty

personality

associations

equity

One consumer research exercise asks consumers to say the first things

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