One dimension, $\_\_\_\_\_\_\_\_$Blank, is used to classify social media and is shown in Figure $20-1$ on the x$-$axis, ranging from $$words$$ to $$animation$.$

A summary graphic of $6$ social media classifications on two dimensions.$\backslash "$Six social media categories contain specific sites classified on two dimensions: level of self$-$disclosure $($low$,$ medium or high$)$ and media richness $($low$,$ medium or high$).$ Self$-$disclosure is further identified as low equals impersonal; medium equals personal; high equals very personal. Media richness is further identified as low equals words; medium equals words, photos and videos; high equals animation.Blogs: medium to high in self$-$disclosure; low in media richness. From medium to high in self$-$disclosure are: Huffington Post, LiveJournal, Tumblr, HubSpot, Blogger, WordPress, Squarespace. Of these, Tumblr is highest in media richness. Social Networking Sites: medium to high in self$-$disclosure; medium in media richness. From medium to high in self$-$disclosure are: WhatsApp, Flickr, Pinterest, Google Plus and Instagram $($same level$),$ Snapchat, LinkedIn, Twitter, Facebook. Of these, WhatsApp, Pinterest and Facebook are highest in media richness.Virtual Social Worlds: medium to high in self$-$disclosure; high in media richness. From medium to high in self$-$disclosure are: Steam, There, Second Life, Call of Duty, The Sims, VRChat. Of these, There is highest in media richness.Collaborative Projects: low to medium in self$-$disclosure and low in media richness. From low to medium in self$-$disclosure are: Wikipedia, Scholarpedia, Flipboard and Reddit. These are all fairly similar in media richness.Content Communities: low to medium in self$-$disclosure and medium in media richness. From low to medium in self$-$disclosure are: Slideshow, StumbleUpon, Vimeo, YouTube and Periscope. Of these, YouTube and StumbleUpon are highest in media richness.Virtual Game Worlds: low to medium in self$-$disclosure and high in media richness. From low to medium in self$-$disclosure are: Fortnite, Rift, Twitch, World of Warcraft, Xbox Live. All of these sites are high in media richness. $\backslash "$

Multiple Choice

self$-$disclosure

channel

media richness

user$-$generated content

technical skill