One important global competitive advantage that CEMEX created over other multinational cement competitors, like Holderbank and LaFarge, was through leveraging global learning. CEMEX's experience working in developing economies, like Mexico, allowed it to better understand buying behavior in the lower tiers of the "market pyramid." CEMEX was able to enter these other developing markets, find and service this demand, and earn higher margins as a result. One important global competitive advantage that CEMEX created over other multinational cement competitors, like Holderbank and LaFarge, was through leveraging global learning. CEMEX's experience working in developing economies, like Mexico, allowed it to better understand buying behavior in the lower tiers of the "market pyramid." CEMEX was able to enter these other developing markets, find and service this demand, and earn higher margins as a result. True False