Question: One key step in the marketing strategy process is q , which involves identifying product - related needs sets, grouping customers with similar need sets,

One key step in the marketing strategy process is q, which involves identifying product-related needs sets, grouping customers with similar need sets, describing these groups and selecting an attractive segment(s) to serve.
market analysis
goal planning
competitive analysis
outcome assessment
market segmentation
 One key step in the marketing strategy process is q, which

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