Question: One main difference between demographic variables and an ideal basis variable for market segmentation is that: a ) Demographic variables describe activities associated with a

One main difference between demographic variables and an ideal basis variable for market segmentation is that:
a) Demographic variables describe activities associated with a product category.
b) Demographic variables can describe context and brand preference.
c) An ideal basis variable is context rich.
d) An ideal basis variable can explain repeat purchase behavior.

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