One major difference between a B$2$B Buying Process and a Consumer Buying Process is that B$2$B is simply a more complicated process. The Consumer Buying Process involves only the consumer and the reseller, whereas the B$2$B Buying Process consists of multiple members from buying and selling groups. If I were just going to buy one iPad for myself, I would follow the steps of the Consumer Buying Process. I would research and compare which generation best fits my wants and needs and then find local resellers to purchase from. On the other hand, the B$2$B buying process involves no consumers. This process involves a bulk order from one business to another.