Question: One method for conceptualizing alternative strategic opportunities is through the use of strategic opportunity matrix (involving present and new markets and products). Describe the four

One method for conceptualizing alternative strategic opportunities is through the use of strategic opportunity matrix (involving present and new markets and products). Describe the four growth alternatives provided by the matrix and give a specific example (hypothetical or real) of McDonalds (the golden arches hamburger people) using each strategy.

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