One of the learning objectives for this module is the creation of a SWOT analysis $($Strengths$,$ Weaknesses, Opportunities, and Threats$).$

According to Wix, "You can be a seasoned company with an established business plan or be starting out and creating a website for your new venture. Either way, identifying and understanding your competitors at each step of the process can lead to building a better business strategy." IBIS World, a database at the Citadel, provides insights on an organization's SWOT.$$ It is not a complete SWOT; however, it provides valuable insights from a large market research organization.$$ In the following discussion, please provide your thoughts on how you used IBIS.$$ Was it helpful?