One of the main reasons that Melmotte is seeking additional investment is that it would like to expand overseas in the next few years.
Identify ONE GLOBAL institution that has been established to help companies to trade with companies and consumers in other countries, and briefly explain what it does. (This should not be a commercial business, or an institution linked solely to one country or one region).
Identify and discuss THREE cultural issues that Melmotte may have to take into consideration when trading overseas or setting up an overseas operation in ONE foreign country of your choice (any country other than the United Kingdom).
Discuss ways in which Melmotte might best deal with the issues identified in part (b) to ensure that the company can be successful in the country you selected to discuss.

As part of a PESTLE analysis, identify and discuss THREE political and/or social factors in this country that may have an influence on Melmotte’s plans.
Hetta Carbury is the Managing Director of Melmotte Ltd (‘Melmotte’), a small private limited company, who is seeking someone to invest in her business. Melmotte has been trading for more than 10 years manufacturing and selling its own-branded perfumes, lotions and candles to the public in its 15 retail stores and to other larger retail companies. Revenue and profits have been steady over the last 10 years up to the end of 2018.
In July 2015 the company appointed a new sales director, Hamilton Fisker, who with his experience and contacts in the wider retail sector has overseen the launch of an on-line shop for Melmotte’s products and secured a lucrative deal with a hotel chain.
Hetta now believes that the business has further opportunities and does not wish to lose the momentum created by Hamilton.
The bank that currently provides both the long-term loan and an overdraft facility has rejected Melmotte’s request for additional funds on the basis that there are insufficient assets to offer for security (the existing funding is secured on Melmotte's property, plant and equipment). Hetta has therefore approached a business contact, Tony Trollope, about potentially investing in Melmotte.
Grosvenor Investments (known as ‘Grosvenor’)
Tony Trollope owned a highly successful technology business which he sold five years ago for £20 million. With the proceeds he then set up an investment company (Grosvenor) that invests primarily in smaller private businesses in need of short- to medium-term funding. Tony sits on the board as a non-executive director of a number of the companies in which his business has invested, and is often able to offer valuable business advice to these companies, especially in the area of research and development activities.

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