One of the principles that comes from the Pears Soap case is association.The association principle is an
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One of the principles that comes from the Pears Soap case is association.The association principle is an ad technique that links a product or service with something that has a positive value or image.In your one-page response tell me if you think this is effective way to establish value for your product?Why or why not.Give me two examples of a brand or service advertising today that is using the principleof association. Do you think it is effective for each of those brands? Why or why not? Be specific.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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