Question: One of the problems with ROMI is that it often focuses on rather than looking at the effects or changes in brand equity. Select one:

One of the problems with ROMI is that it often focuses on rather than looking at the effects or changes in brand equity.
Select one:
a. long-term strategic goals
b. short-term target marketing goals
c. short-term incremental profits and expenditures
d. long-term relationship marketing goals
e. short-term tactical perspective
One of the problems with ROMI is that it often focuses

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