One potential negative impact on customer value, within logistics, is the concept of being "out of stock." This discussion takes a closer look at what happens when an item is "out of stock" and how it impacts a business or an organization.

1. From the perspective of business, what does it mean to be "out of stock"?
2. What are some of the contributing factors that could lead to an "out of stock" result for a business or an organization?
3. How does an "out of stock" scenario impact an organization's brand identity with customers or consumers?