One result of stores using a distribution center over receiving orders from a vendor directly is that

Multiple Choice

• more backup inventory is needed.

• merchandise can be delivered to all the stores in one area more economically.

• it helps stores avoid running out of stock or having too much stock.

• it is harder to keep track of inventory since it's spread out.

• it is more costly.

• 2.

  The popular video series, "Will It Blend?" by Blendtec, showcases how strong its blender product is by blending any number of inanimate objects, from iPhones and DVDs to soccer balls and markers. The company even takes requests from the audience and sometimes features celebrities. This is an example of a(n)

  Multiple Choice

• The international fashion retailer Zaras parent company, Inditex, owns the manufacturing plants, warehouse facilities, retail outlets, and design studios, which is an example of a(n)

  Multiple Choice

• independent marketing channel.

• contractual vertical marketing system.

• administered vertical marketing system.

• corporate vertical marketing system.

• vertical marketing system.

• Due to increased customer demand, Best Buy asked its manufacturer to speed up production of its newest smartphone, giving them a bulk discount in the process. Best Buy is using what kind of power?

  Multiple Choice

• legitimate

• coercive

• information

• reward

• referent

• viral marketing program.

• expertise power.

• direct marketing channel.

• indirect marketing channel.

• strategic relationship.

• In order to get the latest seasonal fashions in its stores for consumers to buy as soon as possible, H&M uses a(n)

  Multiple Choice

• just-in-time (JIT) inventory system.

• fulfillment center.

• viral marketing program.

• independent (conventional) marketing channel.

• direct marketing channel.