Question: One stage in the consumer purchase decision process involves comparing the product or service porcased witt one's expectations to determine to degree of satisfaction or

One stage in the consumer purchase decision process involves comparing the product or service porcased witt one's expectations to determine to degree of satisfaction or dissatisfaction. What is this stage called?
02:03:56
Multiple Choice
problem recognition
alternative evaluation
purchase decision
postpurchase behavior
information search

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!