"One thing a person cannot do, no matter how rigorous his analysis or heroic his imagination, is to draw up a list of things that would never occur to him."

Thomas Schelling, Economist and Nobel Laureate. 

Planning for a Purpose

TikTok, a Chinese video-sharing social networking company, was founded in 2012 and became available in the United States in 2018. Although there has been a lot of bad publicity, mostly among parents of young children, this service continued to grow with the 16-24 year old demographic.

• what overview statement of TikTok's current business strategy.
• Apply the SWOT analysis to TikTok to better answer the following questions  
• Why, and how might TikTok want to use contingency planning?
• Why, and how might TikTok use scenario planning?
• Based on the fact that some future president could consider TikTok a national security threat, do you think TikTok should do crisis planning as well? (See the source for reference.) What would their prevention and preparation look like?

References:

BBC News. (2021, June 9). Donald Trump-era ban on TikTok dropped by Joe Biden. https://www.bbc.com/news/technology-57413227

Daft, R. L. (2021). Management (14^th ed.). Cengage.