One topic that is in the textbook (but we certainly do not need the textbook to discuss) is the difference between conventional advertising via print and broadcast media which both operate primarily from a "push" strategy. For example, an advertiser such as Budweiser or Coca-Cola would create content about their product and push that content to the consumer in an effort to sell the product.

One of the major tenets of social media is to deliver a "pull" to get consumers to act on their own accord and gravitate to the product.

In this assignment, please identify three instances where you feel you were "pulled" to a product based on your behavioral tendencies with social media. Explain your customer reactions and experiences with this marketing tactic.