Question: One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a
One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those
attributes. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of importance to that consumer. Then
the consumer evaluates each alternative on each attribute higher ratings indicate higher performance A score can be calculated for
each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are
then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer
likely choose? Which brand is this consumer least likely to purchase?
Fill in the table below. Round to one decimal place.
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