Question: O'Neill, Incorporated's segmented income statement for the most recent month is given below. Total Company Store A Store B Sales $300,000 $100,000 $200,000 Variable expenses
O'Neill, Incorporated's segmented income statement for the most recent month is given below.
| Total Company | Store A | Store B | |
| Sales | $300,000 | $100,000 | $200,000 |
| Variable expenses | 192,000 | 72,000 | 120,000 |
| Contribution margin | 108,000 | 28,000 | 80,000 |
| Traceable fixed expenses | 76,000 | 21,000 | 55,000 |
| Segment margin | 32,000 | $7,000 | $25,000 |
| Common fixed expenses | 27,000 | ||
| Net operating income | $5,000 | ||
For each of the following questions, refer back to the above original data. If sales in Store B increase by $30,000 as a result of a $5,000 increase in traceable fixed expenses:
the contribution margin should increase by $18,000
the segment margin should increase by $17,000
the contribution margin should increase by $12,000
the segment margin should increase by $7,000
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