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Question $40-$ Final Exam $-$ Connect

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Firms often add new product lines to capture new or evolving markets, increase sales, and compete in new venues. With the introduction of VIA Ready Brew, Starbucks changed the way people thought about instant coffee. The product was expected to produce more than a billion dollars in sales. This is an example of:

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increasing breadth.

decreasing breadth.

increasing depth.

decreasing depth.

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