Online consumers are considered empowered consumers because

Question $2$ options:

products and services purchased online often cost less than in a retail store.

online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.

they use technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions.

there are websites for almost any product or service they want.

they can engage in an electronic dialogue with marketers.