Only 2 paraphrases please DO not a chapter book keep it simple Please reading and give your positive ONLY opinion about

Conor discussion responses, also add some new info Conor answer:

• Can established competitors be beaten at their own game? (Should P&G invest in "green" shampoo products to compete in the "green" market?)

It is very possible for P&G to be beaten at their own game. As society changes and requests more environmentally friendly products and more sustainable companies, the green market is going to continue to grow and expand as the younger generation grows up around more environmentally conscious people. P&G could capitalize on a part of the market if they made the steps to start researching/entering the market. A good first step would be to start with a greener shampoo and from there possibly expand.

• Why should P&G compete in the "green" shampoo category? Why shouldn't they compete? (Give an informed argument for either decision.)

P&G should enter the market because via this weeks article 58% of U.S. consumers try to save electricity at home, 46% recycle newspapers, 45% return bottles or cans, and 23% buy products made from, or packaged in, recycled materials. This means that more and more people are doing their part in being green. If P&G wanted to enter the market, small but good changes could be made, such as recycled bottles, using essential oils, using natural oils verse synthetic oils. Having a new line of green shampoos could improve the companys image as more and more consumers pay attention to what companies they spend their money with.

The reason the P&G shouldnt enter the market is because there is no way to determine if the number of people going green with continue/ increase or if the fad will fade. The article mentions that Consumers are unlikely to compromise on product attributes such as convenience, availability, price, quality, and performance to buy green products. This means that if P&G cant keep a simple price range and offer the same performance as their non-green shampoo, consumers arent going to buy the products. This is a big risk considering that P&G already has a strong foothold in the market that they are currently in. They also risk confusion and backlash against the products they already have.

• Which green strategy makes the most sense for P&G? Which "green" consumer segment(s) would that strategy aim to serve?

The strategy that P&G should use is the Shaded Green. This option would allow P&G to come up with a long-term plan to become environmentally friendly and to do it as an opportunity to develop innovative needs-satisfying products and technologies that results in a competitive advantage. It would allow the company to capitalize on the green market and still make money. From a business standpoint, it allows the business to make money while having environmental benefits as a second benefit. The goal would be to appease consumers with a greener line, while also appeasing shareholders by still making money.

• Can established competitors be beaten at their own game? (Should P&G invest in "green" shampoo products to compete in the "green" market?)

It is very possible for P&G to be beaten at their own game. As society changes and requests more environmentally friendly products and more sustainable companies, the green market is going to continue to grow and expand as the younger generation grows up around more environmentally conscious people. P&G could capitalize on a part of the market if they made the steps to start researching/entering the market. A good first step would be to start with a greener shampoo and from there possibly expand.

• Why should P&G compete in the "green" shampoo category? Why shouldn't they compete? (Give an informed argument for either decision.)

P&G should enter the market because via this weeks article 58% of U.S. consumers try to save electricity at home, 46% recycle newspapers, 45% return bottles or cans, and 23% buy products made from, or packaged in, recycled materials. This means that more and more people are doing their part in being green. If P&G wanted to enter the market, small but good changes could be made, such as recycled bottles, using essential oils, using natural oils verse synthetic oils. Having a new line of green shampoos could improve the companys image as more and more consumers pay attention to what companies they spend their money with.

The reason the P&G shouldnt enter the market is because there is no way to determine if the number of people going green with continue/ increase or if the fad will fade. The article mentions that Consumers are unlikely to compromise on product attributes such as convenience, availability, price, quality, and performance to buy green products. This means that if P&G cant keep a simple price range and offer the same performance as their non-green shampoo, consumers arent going to buy the products. This is a big risk considering that P&G already has a strong foothold in the market that they are currently in. They also risk confusion and backlash against the products they already have.

• Which green strategy makes the most sense for P&G? Which "green" consumer segment(s) would that strategy aim to serve?

The strategy that P&G should use is the Shaded Green. This option would allow P&G to come up with a long-term plan to become environmentally friendly and to do it as an opportunity to develop innovative needs-satisfying products and technologies that results in a competitive advantage. It would allow the company to capitalize on the green market and still make money. From a business standpoint, it allows the business to make money while having environmental benefits as a second benefit. The goal would be to appease consumers with a greener line, while also appeasing shareholders by still making money.