Question: only answer it is Is Horizontal marketing system or vertical system for each question of three questions. 1- In 2015, when Kmart needed to develop

only answer it is Is Horizontal marketing system or vertical system for each question of three questions.

1-In 2015, when Kmart needed to develop an efficient procurement and inventory system but could not afford to build one from the ground up, it turned to the grocery wholesaler Fleming. The two companies formed a $4.5 billion supply chain alliance governed by a joint team based in Kmart headquarters. Kmart expects the alliance will save $400 million during the first three years Identify and explain the channel dynamics implemented by Kmart and Fleming in this scenario?

Is Horizontal marketing system or vertical system?

2-UAE retail conglomerate Majid AI Futtaim (MAF) on July 15 2020, unveiled its tenth and largest Carrefour online fulfilment centre to expedite the delivery of products to online shoppers across the emirate. The fulfilment centre, situated in Dubai's Al Garhoud area, spans 5,000 square metres and was constructed in five weeks in response to the growth in online shopping following the Covid-19 pandemic. The centre operates 24/7 and handles up to 3,000 daily orders, which will increase to 5,000 orders per day. It is staffed by over 250 colleagues, stocked with a range of over 8,000 essential grocery products.identify and explain the channel integration system implement by carrefour in the above scenario?

Is Horizontal marketing system or vertical system?

3-Majid Al Futtaim recently inaugurated global retailer Carrefour's largest regional distribution centre at the National Industries Park (NIP) in Dubai. The facility is four times the size of Carrefour's current largest distribution centre. Miguel Povedano, the executive regional director for Carrefour UAE at Majid Al Futtaim Retail said the new distribution centre features advanced warehousing, storage and logistics technologies. The multi-temperature storage at the new distribution centre is designed to meet the storage needs of the different food types and dry foods as well as warehousing for non-food goods. With a total storage capacity of over 400 million units, it can support Carrefour's brick and mortar stores. Identify and explain the channel integration system implemented by Carrefour a global retailer as per the scenario presented above?

Is Horizontal marketing system or vertical system?

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