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Which sampling design gives every member of the population an equal chance of appearing in the sample? Select one: a. Stratified b. Random c. Non-probability d. Quota e. Poll The first step in the marketing research process is: Select one: a. determining the scope. b. interpreting research findings. c. reporting research findings. d. designing the research project. e. collecting data. Compared to a telephone or personal survey, the major disadvantage of a mail survey is: Select one: a. the failure of respondents to return the questionnaire. b. the elimination of interview bias. c. having to offer premiums. d. the cost. e. the lack of open-ended questions. Any group of people who, as individuals or as organisations, have needs for products in a product class and have the ability, willingness and authority to buy such products is a(n) : Select one: a. aggregation. b. marketing mix. c. market. d. subculture. e. reference group. Individuals, groups or organisations with one or more similar characteristics that cause them to have similar product needs are classified as: Select one: a. market segments. b. demographic segments. c. heterogeneous markets. d. strategic segments. e. concentrated markets