Only use the limited information provided, so focus on understanding what you can about expectancy in order to answer the strategy (ADR) question about what Baldwin should do next (where to A, D or R?).

From the Perceptual Map below (VERY limited information), what would you recommend Baldwin do? Should Baldwin attack, defend, retreat or avoid with regard to the five markets? Explain your answer using strategic (ADR based) logic. For this question, you may assume that all five markets have sufficient and positive Market Stakes (in other words, all five markets are making money, the valence is there, so focus on what you can derive about expectancy from the graph to determine what Baldwin should do at this point.