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Question $6$ of $15$

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Hi$-$Key Analytics is a social media analytics startup. When individuals search $"$Hi$-$Key Analytics," most of the search results are several years old, and several mention the poor financial performance the company experienced before it was acquired by a larger tech firm. Management at HiKey Analytics hires a digital reputation firm to improve the online search results about its company. Why do organizations such as Mr$-$Key Analytics hire these types of firms?

a$.$ To engage in destructive behavior

b$.$ To attempt to influence public perception

c$.$ To delete all online search results about their company

d$.$ To directly control its reputation

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