Open Final Exam: MBA $635$ Business Analytics

SECTION A: MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. $(3$ point for each question$)$

$1)$ What is the definition of business research? D

A$)$ The process of analyzing secondary information and providing executives with timely reports to solve a marketing problem.

B$)$ The process of designing experiments that provides decision makers with causal information.

C$)$ The process of analyzing existing information so decision makers can make better decisions.

D$)$ The process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem.

$2)$ The business research process contains multiple steps. The first step of the process is: B

A$)$ Establishing the need for marketing research.

B$)$ Defining the problem.

C$)$ Establishing the research objectives.

D$)$ Determining methods of accessing data.

$3)$ To what does the number of elements of the population that are used to make up the sample refer?

A$)$ Sampling unit B$)$ Sample size C$)$ Sample frame D$)$ Sample plan

$4)$ Research design types include:

A$)$ Exploratory, descriptive, and causal. B$)$ Exploratory, exploitive, and casual.

C$)$ Deductive, descriptive, and causal. D$)$ Exploratory, causal, and prescriptive.

$5)$ Focus groups are one of the most widely used $\_\_\_\_\_\_\_\_$ methods to gain greater understanding of a current problem or to develop preliminary knowledge to guide in the design of descriptive or causal research.

A$)$ exploratory research B$)$ case study analysis research

C$)$ experience research D$)$ descriptive research

$6)$ What types of studies do descriptive research studies include?

A$)$ Studies that specify the causality in the problem

B$)$ Studies that need answers to who, what, when, where, and how questions

C$)$ Studies that describe previous findings in similar problems

D$)$ Studies that answer who, what, when, where, how, and why questions

$7)$ Data referring to information that is developed or gathered by the researcher specifically for the research project at hand is called:

A$)$ Proprietary data. B$)$ Secondary data. C$)$ Primary data. D$)$ Big data.

$8)$ There are several distinct advantages of using secondary data. Which is NOT an advantage?

A$)$ Secondary data can usually be obtained quickly.

B$)$ Secondary data may be obtained in any form desired.

C$)$ Secondary data are relatively inexpensive.

D$)$ Secondary data may achieve the research objective.

$9)$ Social media have a number of strengths as a source of marketing research data. Which of the following is NOT considered one of those strengths?

A$)$ Fast, immediate, up$-$to$-$date feedback from consumers

B$)$ Relatively inexpensive to access data

C$)$ Little or no expertise is needed to organize and analyze data

D$)$ Unprompted, unfiltered, and authentic voice of the consumer

$10)$ The purpose of $\_\_\_\_\_\_\_\_$ research is specific and is used when the manager and researcher have agreed on the precise information that is needed.

A$)$ qualitative B$)$ quantitative C$)$ strategic D$)$ tactical

$11)$ When Procter & Gamble is interested in improving its Ultra Tide laundry detergent, it may invite a group of age $30-$ to $45-$year$-$old women to brainstorm how Ultra Tide could perform better or how its packaging could be improved or to discuss other features of the detergent. What type of research method are they using?

A$)$ Qualitative research B$)$ Quantitative research

C$)$ Mixed methods research D$)$ Product research

$12)\_\_\_\_\_\_\_\_$ are small groups of people brought together and guided through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem.

A$)$ Experimental groups B$)$ Focus groups C$)$ Observation groups D$)$ Control groups

$13)$ Online focus groups have the following advantages over traditional focus groups EXCEPT for which of the following?

A$)$ No physical setup necessary

B$)$ Transcripts captured in real time

C$)$ Participants can be in different geographic locations

D$)$ Body language visible and apparent

$14)$ Ethnographic research, an approach borrowed from anthropology, is defined as a detailed, $\_\_\_\_\_\_\_\_$ of a group and its behavior, characteristics, and culture.

A$)$ descriptive study B$)$ longitudinal study C$)$ cross$-$sectional study D$)$ academic study

$15)$ The scale that captures the intensity of feelings toward a statement's claim or assertion because respondents are asked how much they agree or disagree with the statement is:

A$)$ The Psychometric Scale. B$)$ The Comparative Scale.

C$)$ The Likert Scale. D$)$ The Multidimensional Scale.

$16)\_\_\_\_\_\_\_\_$ is an entire group under study as specified by the objectives of the research project.

A$)$ Study group B$)$ Population C$)$ Sample D$)$ Census

$17)$ There are different types of pr