Question: Opening Case Exercises ( AACSB: Ethical Reasoning, Multiculturalism, Reflective Thinking, Analytical Skills ) How do non - German markets figure into the Otto Group's strategy?

Opening Case Exercises

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AACSB: Ethical Reasoning, Multiculturalism, Reflective Thinking, Analytical Skills

)

How do non

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German markets figure into the Otto Group's strategy?

What do you think the firm has had to do to plan for international expansion of its e

-

commerce sites?

Evaluate the success of the management strategy to focus on corporate social responsibility to enable the company to compete with global firms like Amazon?

Opening Case Exercises (AACSB: Ethical Reasoning, Multiculturalism, Reflective Thinking, Analytical Skills)

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