Question: OpenReader.com is an internet lending library in which people list and lend their own books and borrow books from other members. It asks satisfied customers

OpenReader.com is an internet lending library in which people list and lend their own books and borrow books from other members. It asks satisfied customers to invite their friends to join and rewards them when their friends join. This is an example of

Question

4

options:

viral marketing.

affiliate marketing.

marquee banner advertising.

behavioral targeting.

CRM

.

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