Operational vs$.$ Strategy

Activity Examples

implementing and categorize them as "operational" or "strategy." This will give

Operational Activities us a feel for the workload and what we

promotional campaigns need to focus on$.$

graphic design

social media

Which of the following are considered

marketing research "operational" activities?

Strategy Activities

product value propositions

Our new website is great, but I wonder

marketing objectives about making some social media pages to

forecasting

budgeting drive more traffic to our site to purchase.

monitoring results

One marketing activity I have already started is putting up flyers in the campus buildings. $$

We know from past years that November is our busiest month. We are buying more materials now to prepare for this. $$

I$\text{'}$d love to partner with an organization on campus to help us promote our game day tshirts at the college games. We could make