Operations $(30$ Marks$)$

Process$/$Production: What happens when a guest walks in$?$ What are your steps of service? Describe the Guests$$ experience. How will they experience the differentiators? $(5$ Marks$)$

Create$/$cost out a schedule for anticipated business levels. Create a schedule for BOH$/$FOH and Management. $(10$ Marks$)$

Internal Marketing & Service Culture $(15$ Marks$)$

Include specific methods$/$policies$/$strategies for creating and supporting your internal and service culture. How will you make your Mission and Vision statements a reality?

How will you develop customer loyalty?

Financials $1$st$-$year Pro$-$Forma EBITDA Income Statement $(20$ Marks$)$

Use EBITDA Income Statement Template on Brightspace Income Statement Template.xlsx

Sales Numbers: Establish average F&B checks for each meal period. Establish an average # of covers $($guest counts$)$ for each meal period. Average checks & # of covers to be approved by the instructor.

Food & Beverage Costing: Use menu costings for F&B cost $\%$s

Rent: Use the Average Rental Costs GTA document on Brightspace. For an area outside of the GTA, please contact your professor for the rent cost. Average Rental Prices GTA.pdf

Additional Expenses: Use the Restaurant Canada Operations Report on BlackBoard for income statement items other than rent and prime costs. Restaurant Canada Operations Report $2019.$pdf

Must include Prime cost percentage.

FOH & BOH Layout Drawings $(20$ Marks$)$

Include all major pieces of equipment and furniture, washrooms, storage rooms, stoves, walk$-$in fridges, bars, etc... labeled and in place. Ensure all items are to scale, labelled and in place $(5$ Marks$)$

FOH$/$BOH traffic flow is correct $(10$ Marks$)$

Provide a colour board$/$design board with examples of colours, materials and furniture to be used in the restaurant. Show us what the restaurant will feel like $(5$ Marks$)$

Executive Summary $(10$ Marks$)$

This section is completed last, after all other sections are complete. This section goes at the very beginning of the report and includes summaries of the main sections; company profile, Market research, Marketing plan & Financials.