Question: Operations Management Case Study THE NESCAFE PLAN IN CHINA ANSWER ALL QUESTIONS. 1. How does Nestl appear to have defined creating shared value (CSV)? How

Operations Management

Case Study

THE NESCAFE PLAN IN CHINA

ANSWER ALL QUESTIONS.

1. How does Nestl appear to have defined creating shared value (CSV)? How is this value being distributed among its supply chain partners?

2. Looking forward, how might CSV translate into improvements in marketing or the supply chain, to enhance Nestls corporate strategy?

3. Should Nestl focus on buying green coffee beans that are socially and environmentally certified (e.g., Fairtrade), or should it instead emphasize and expand its efforts to work directly with farmers in China?

4. Longer term, why might backward integration into coffee farming provide a better means of ensuring that sustainability is embedded in Nestls business model?

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