Question: . Operations Research Individual Assignment A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three

. Operations Research Individual Assignment A

. Operations Research Individual Assignment A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million high-income men (HIM) Priority 2: at least 72 million high income women (HIW) Priority 3: at least 70 million low income people (LIP) As a matter of policy, the company requires at least 2 ads to be placed on sports, news and drama channels. No more than 10 ads can be placed in a single channel. Total advertisement budget is Rs. 700000.Advertisement viewing data is shown in the following table: . . Ad Channel Sports Game Show News Sitcom Drama Soap Opera HIM 7 3 6 4 HIW 4 5 5 5 8 4 LIP 8 6 3 7 6 5 Cost 120000 40000 50000 40000 60000 40000 6 3 Assignment Questions 1. Formulate the goal programming problem for the assignment given above. Assume equal weights. 2. Solve the problem using QM for windows and write down the solutions of the problem. 3. Present an elaborate explanation of the solution. (not more than 1 page for this question)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Prepare the footnote required for Botburry Sheet Company in P19-9 for the current year that includes the following components of the pension disclosure: In P19-9 Botburry Sheet Company offers all...

Provide QM solution for the above Question and Management insights on the all points?? A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It...

A soap manufacturing company is planning to advertise in various channel to enhance its brand recall value. It has three different goals based on customer segments: Priority 1: at least 65 million...

3. "Advertising Arguments Anuradha: This is the advertising plan of the company for 2020-21, Samar. Our company advertises in various channels to enhance its brand recall value. It has three...

1. - Expain the motivations of Unilever in acquiring Inmarko. - Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter. 2....

By MARK@ (Ruska, Markevichus, Naniev, Grachev) Emerging russian ice-cream market is good area for different producers as it has great potential 1. Currently Russian ice-cream market is the 4th...

4 easy accounting questions and a comfortable due date. Sorry I can't offer any more tutor credit. Thanks in advance! :-) Question 1: A few years ago, a publishing company in the fourth quarter had a...

WINTER 2013 VOL. 54 NO.2 MITSloan Management Review Intelligence When One Size Does Not Fit All A brief discussion about how Dell Inc. developed four supply chains to serve different customer...

A S10 000, 10.5% bonds with quarterly coupons is redeemable at par on August 1, 2025. a) Find the cash price five years before maturity if the market rate is 10.5% compounded quarterly. b) Find the...

A geneticist self-pollinated pink-flowered snapdragon plants and produced 97 progeny with the following colors: 22 red plants, 52 pink plants, and 23 white plants. The purpose of this experiment was...

the following question Which of the following would not be classified as a tangible long-term asset? Multiple Choice Delivery truck Timber reserve Land Copyright

When older adults have difficulty with transportation and communication, or may be reluctant to request needed assistance to which they are entitled, they may be in need of: Group of answer choices...